Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 6 Chapter 1 - Earning a Comfortable Living from AdSense Reviewed
Technically, there is only one way to earn money from AdSense. You create a website, and paste the AdSense code into the pages. You then drive traffic to that site, and you earn money when people click on the ads that are being served by Google. That sounds easy enough, right?
It is easy, but it takes more thought and effort than that. What you must remember is that you only earn a few cents when someone clicks an ad, for the most part. That amount can be as little as three cents, and on up to five dollars. The most successful AdSense publishers are targeting keywords that pay the most amount of money.
These AdSense publishers use a variety of tools to find out what the high paying keywords are. These tools include keyword research tools, such as Word Tracker and Keyword Elite.
They spend a great deal of time researching those keywords, finding out what the top keywords are, in terms of number of people searching for them, and what word combinations are being used. These are words and phrases that they will target in the content of their sites.
Next, they determine which of those top keywords topics pay the most money per click. Those who have been in the AdSense game for a while are not going to build sites that target keywords that only pay three cents per click! Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 7
They are making a living, and three cents doesn’t go very far in reaching their goal.
These AdSense publishers use the tools that Google provides to help determine which keywords are paying the most to the publishers. Unfortunately, you won’t find these tools inside your Google AdSense account. You need a Google AdWords account for this.
You see, Google has two programs: Google AdSense and Google AdWords. Those two programs work together. Business owners use Google AdWords to promote their products and websites. When you publish Google AdSense ads on your site, the ads that are being displayed are those that people using the Google AdWords program have paid Google to run.
Fortunately, it is free to set up a Google AdWords account. You just set it up, and get in there and start using the tools that are there to see how much bids are for the keywords that you’ve discovered using keyword selection tools such as Word Tracker and Keyword Elite.
By doing this, you have access to the same information that the people who are paying for ads has, and this helps you to build more profitable AdSense websites.
This is a secret that Google won’t tell you about, and few AdSense publishers will share with you. Having a Google AdWords account is the key to finding out which keywords are going to pay you the most amount of money per click.
Choosing the right high paying keywords, however, isn’t all that there is to it. You also must have the traffic. Low traffic sites won’t make you a full-time living. This is why most publishers have more than one website. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 8
They find the top keywords in terms of number of searches, figure out the keywords from that list that pay the most amount of money per click, and then build sites accordingly.
A successful AdSense publisher may have sites on topics such as fishing, weight loss, video games, making money, and more. When you have multiple sites, you can make a nice living with a mid level amount of traffic to each site.
If you have hundreds of sites, which some publishers do, you can make a living even with low traffic. So, here is some food for thought: The more traffic you have per site, the fewer sites you will need to earn a living from AdSense. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 9
Chapter 2 - What Is AdSense, Really?
In recent years, there has been a great deal of discussion and information concerning Google’s AdSense program at http://adsense.google.com. There have been numerous E-Books and articles written on the topic.
But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while.
First, let’s take a look at exactly what AdSense is and what it is all about. AdSense is a program for webmasters which was implemented by the famous Google some years ago.
Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites.
Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 10
Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines.
Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding.
Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be earning any money.
This is the second hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques.
You may have heard gurus say that it isn’t wise to build Google AdSense sites anymore. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program.
Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it when you are promoting your own product, and your website is tightly focused on that product. However, you can use Google AdSense for a site that was built specifically for the AdSense program, or on sites that you are using to promote affiliate products as well.
You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 11
have one high traffic website, from which they earn revenue from the AdSense program.
Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you will be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites. Adsense Profits Exposed! Vol 1
Chapter 3 - Preparing To Set Up an AdSense Account
The hardest part of getting started with AdSense is getting Google to approve your website. In fact, for many, it is easier to get a $100,000 bank loan than it is to get a free Google AdSense account. The key is to be prepared before you apply.
You cannot start using Google AdSense on your pages until you are approved. This means that you must prepare to open an account, before you apply for an account.
Adsense Profits Exposed! Vol 1 12 Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 13
The very first thing you must do is read Google’s Terms of Service (TOS). If your site doesn’t fall within the guidelines that Google sets out, it will be denied. Furthermore, even after you are approved and you start running Google ads on your site, if you break the TOS, you will be removed, and possibly banned, from the program.
Specifically, what you are looking for is the Program policies, which can be found at http://adsense.google.com. Scroll to the bottom of the page, and click on Program Policies. The first thing to note is that Google will not accept any site that is not complete.
This means that you cannot have any pages that are ‘under construction.’ All of the pages must be complete, and all of the links must be working correctly. Make sure that all of your graphics are also appearing correctly, because even a broken graphic can prevent you from getting approved.
Google also has a set of Quality Guidelines that must be adhered to before you can be approved. These guidelines, along with the program policies, will tell you exactly what you cannot have on your site, and what is expected of you and your site in terms of meeting the qualifications for a Google AdSense account. You can find these guidelines at http://www.google.com/webmasters/guidelines.html.
One mistake that so many would-be AdSense publishers make is not reading the TOS, the Program Policies, and the guidelines. Google lays these out in very specific terms, so there is no doubt as to the rules. They are also very serious about these rules.
Often, people skip this step in the preparation – reading the rules – work hard to build a site, only to be disapproved by Google, or to be approved, but then banned from the program later. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 14
Don’t let this happen to you. These are rules that you must not only adhere to for approval, but must continue to adhere to in order to stay in the program. You don’t want to spend days and weeks building sites only to get kicked out of the program later. Google is very serious about this.
Once you’ve read the rules, and you understand them, the next part of preparation is doing research to find out which topics will be the most profitable for you, and getting the site built. We will cover these topics in more depth in a later article, but for now, you just need a website that will be approved by Google.
Remember that you only have to get approved for one site in order to get in the program, and from there on, you can publish as many sites as you want, on a wide variety of topics, and use Google AdSense on them, from the one account that you have been approved for.
While many just put up a website that will meet Google’s standards, without doing any research in order to get approved, you could also take a little longer, and go ahead and build a site that you can use to target the high paying keywords.
This is totally up to you, and it really doesn’t matter much which direction you go, as long as the site will get you approved for a Google AdSense account. Adsense Profits Exposed! Vol 1
Chapter 4 - Applying For a Google AdSense Account
Once you are prepared to apply for a Google AdSense account, it is as simple as filling out a form. But there are some aspects of that form that can be a bit confusing.
Here, we will go over filling out the form, so that Google will approve you without any problems. You can find the form to apply for an AdSense account at:
http://www.google.com/adsense/g-app-single-1.
The first thing that the form asks for is the URL of your website. Note that even if you have multiple sites, Google only wants to see one. So, list the URL of the site
Adsense Profits Exposed! Vol 1 15 Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 16
that you have set up for the purpose of being approved for Google AdSense, and enter the URL like this: www.yourdomain.com.
You do not have to include the http:// part of the URL, and don’t include any subpages of the URL, such as www.mydomain.com/mypage.html. Google wants to see the main page of the site, at the top level domain.
Next, Google wants to know what language your site is published in. If your site supports multiple languages, this is fine, but this isn’t what Google wants to know. They want to know the primary language of the site – this would be the language that you used to write the pages, such as English.
The next question on the form throws a lot of people into a tail spin. It asks if you are setting up an individual or business account.
Here is a way to simplify this question: If you do not have an office or business that currently has 20 or more employees, you are an individual. It doesn’t matter what your future plans are. Next, select the country that you live in.
The following part of the form asks for your information: name, street address, city, and state. It is important to note that when Google pays you, the check will be made out to the name that you put here, and sent to the address that you put here. So, use the information that you need to use here in order to receive the check, and to cash or deposit the check.
After your name and address, Google wants your telephone number. They probably won’t call you, but sometimes they will, if there is a problem or a question. Give a good phone number where you can be reached. You do not have to provide a fax number. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 17
Here, you can also choose to receive Google’s newsletter – or not. Choosing not to receive the newsletter will not have any affect on whether or not you are approved.
Product selection confuses many as well. Choose both: AdSense for Content and AdSense for Search. This means that you can run both, but don’t have to run both.
You can have Google ads appear on your pages (AdSense for Content) and you can also include a Google search box on your pages (AdSense for Search), and when people use those search boxes, and click on sponsored ads in the results, you get paid for those clicks as well.
Following this, there are five check boxes, all of which must be checked, before you can submit the application.
By checking these boxes, you are saying that you will not click on the ads on your pages, that you will not encourage visitors to click on your ads (incentives), that you are able to receive checks that are made out to you, that you will not place ads on pornographic sites, and that you have read the AdSense program policies.
Finally, you submit the form, and prepare to wait. Your site will be checked by a live human being. Approval is manual, not automated, and it can take up to three business days (72 hours) before you hear from a Google representative. That contact usually comes via email.
Technically, there is only one way to earn money from AdSense. You create a website, and paste the AdSense code into the pages. You then drive traffic to that site, and you earn money when people click on the ads that are being served by Google. That sounds easy enough, right?
It is easy, but it takes more thought and effort than that. What you must remember is that you only earn a few cents when someone clicks an ad, for the most part. That amount can be as little as three cents, and on up to five dollars. The most successful AdSense publishers are targeting keywords that pay the most amount of money.
These AdSense publishers use a variety of tools to find out what the high paying keywords are. These tools include keyword research tools, such as Word Tracker and Keyword Elite.
They spend a great deal of time researching those keywords, finding out what the top keywords are, in terms of number of people searching for them, and what word combinations are being used. These are words and phrases that they will target in the content of their sites.
Next, they determine which of those top keywords topics pay the most money per click. Those who have been in the AdSense game for a while are not going to build sites that target keywords that only pay three cents per click! Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 7
They are making a living, and three cents doesn’t go very far in reaching their goal.
These AdSense publishers use the tools that Google provides to help determine which keywords are paying the most to the publishers. Unfortunately, you won’t find these tools inside your Google AdSense account. You need a Google AdWords account for this.
You see, Google has two programs: Google AdSense and Google AdWords. Those two programs work together. Business owners use Google AdWords to promote their products and websites. When you publish Google AdSense ads on your site, the ads that are being displayed are those that people using the Google AdWords program have paid Google to run.
Fortunately, it is free to set up a Google AdWords account. You just set it up, and get in there and start using the tools that are there to see how much bids are for the keywords that you’ve discovered using keyword selection tools such as Word Tracker and Keyword Elite.
By doing this, you have access to the same information that the people who are paying for ads has, and this helps you to build more profitable AdSense websites.
This is a secret that Google won’t tell you about, and few AdSense publishers will share with you. Having a Google AdWords account is the key to finding out which keywords are going to pay you the most amount of money per click.
Choosing the right high paying keywords, however, isn’t all that there is to it. You also must have the traffic. Low traffic sites won’t make you a full-time living. This is why most publishers have more than one website. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 8
They find the top keywords in terms of number of searches, figure out the keywords from that list that pay the most amount of money per click, and then build sites accordingly.
A successful AdSense publisher may have sites on topics such as fishing, weight loss, video games, making money, and more. When you have multiple sites, you can make a nice living with a mid level amount of traffic to each site.
If you have hundreds of sites, which some publishers do, you can make a living even with low traffic. So, here is some food for thought: The more traffic you have per site, the fewer sites you will need to earn a living from AdSense. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 9
Chapter 2 - What Is AdSense, Really?
In recent years, there has been a great deal of discussion and information concerning Google’s AdSense program at http://adsense.google.com. There have been numerous E-Books and articles written on the topic.
But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while.
First, let’s take a look at exactly what AdSense is and what it is all about. AdSense is a program for webmasters which was implemented by the famous Google some years ago.
Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites.
Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 10
Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines.
Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding.
Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be earning any money.
This is the second hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques.
You may have heard gurus say that it isn’t wise to build Google AdSense sites anymore. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program.
Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it when you are promoting your own product, and your website is tightly focused on that product. However, you can use Google AdSense for a site that was built specifically for the AdSense program, or on sites that you are using to promote affiliate products as well.
You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 11
have one high traffic website, from which they earn revenue from the AdSense program.
Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you will be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites. Adsense Profits Exposed! Vol 1
Chapter 3 - Preparing To Set Up an AdSense Account
The hardest part of getting started with AdSense is getting Google to approve your website. In fact, for many, it is easier to get a $100,000 bank loan than it is to get a free Google AdSense account. The key is to be prepared before you apply.
You cannot start using Google AdSense on your pages until you are approved. This means that you must prepare to open an account, before you apply for an account.
Adsense Profits Exposed! Vol 1 12 Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 13
The very first thing you must do is read Google’s Terms of Service (TOS). If your site doesn’t fall within the guidelines that Google sets out, it will be denied. Furthermore, even after you are approved and you start running Google ads on your site, if you break the TOS, you will be removed, and possibly banned, from the program.
Specifically, what you are looking for is the Program policies, which can be found at http://adsense.google.com. Scroll to the bottom of the page, and click on Program Policies. The first thing to note is that Google will not accept any site that is not complete.
This means that you cannot have any pages that are ‘under construction.’ All of the pages must be complete, and all of the links must be working correctly. Make sure that all of your graphics are also appearing correctly, because even a broken graphic can prevent you from getting approved.
Google also has a set of Quality Guidelines that must be adhered to before you can be approved. These guidelines, along with the program policies, will tell you exactly what you cannot have on your site, and what is expected of you and your site in terms of meeting the qualifications for a Google AdSense account. You can find these guidelines at http://www.google.com/webmasters/guidelines.html.
One mistake that so many would-be AdSense publishers make is not reading the TOS, the Program Policies, and the guidelines. Google lays these out in very specific terms, so there is no doubt as to the rules. They are also very serious about these rules.
Often, people skip this step in the preparation – reading the rules – work hard to build a site, only to be disapproved by Google, or to be approved, but then banned from the program later. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 14
Don’t let this happen to you. These are rules that you must not only adhere to for approval, but must continue to adhere to in order to stay in the program. You don’t want to spend days and weeks building sites only to get kicked out of the program later. Google is very serious about this.
Once you’ve read the rules, and you understand them, the next part of preparation is doing research to find out which topics will be the most profitable for you, and getting the site built. We will cover these topics in more depth in a later article, but for now, you just need a website that will be approved by Google.
Remember that you only have to get approved for one site in order to get in the program, and from there on, you can publish as many sites as you want, on a wide variety of topics, and use Google AdSense on them, from the one account that you have been approved for.
While many just put up a website that will meet Google’s standards, without doing any research in order to get approved, you could also take a little longer, and go ahead and build a site that you can use to target the high paying keywords.
This is totally up to you, and it really doesn’t matter much which direction you go, as long as the site will get you approved for a Google AdSense account. Adsense Profits Exposed! Vol 1
Chapter 4 - Applying For a Google AdSense Account
Once you are prepared to apply for a Google AdSense account, it is as simple as filling out a form. But there are some aspects of that form that can be a bit confusing.
Here, we will go over filling out the form, so that Google will approve you without any problems. You can find the form to apply for an AdSense account at:
http://www.google.com/adsense/g-app-single-1.
The first thing that the form asks for is the URL of your website. Note that even if you have multiple sites, Google only wants to see one. So, list the URL of the site
Adsense Profits Exposed! Vol 1 15 Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 16
that you have set up for the purpose of being approved for Google AdSense, and enter the URL like this: www.yourdomain.com.
You do not have to include the http:// part of the URL, and don’t include any subpages of the URL, such as www.mydomain.com/mypage.html. Google wants to see the main page of the site, at the top level domain.
Next, Google wants to know what language your site is published in. If your site supports multiple languages, this is fine, but this isn’t what Google wants to know. They want to know the primary language of the site – this would be the language that you used to write the pages, such as English.
The next question on the form throws a lot of people into a tail spin. It asks if you are setting up an individual or business account.
Here is a way to simplify this question: If you do not have an office or business that currently has 20 or more employees, you are an individual. It doesn’t matter what your future plans are. Next, select the country that you live in.
The following part of the form asks for your information: name, street address, city, and state. It is important to note that when Google pays you, the check will be made out to the name that you put here, and sent to the address that you put here. So, use the information that you need to use here in order to receive the check, and to cash or deposit the check.
After your name and address, Google wants your telephone number. They probably won’t call you, but sometimes they will, if there is a problem or a question. Give a good phone number where you can be reached. You do not have to provide a fax number. Adsense Profits Exposed! Vol 1 Adsense Profits Exposed! Vol 1 17
Here, you can also choose to receive Google’s newsletter – or not. Choosing not to receive the newsletter will not have any affect on whether or not you are approved.
Product selection confuses many as well. Choose both: AdSense for Content and AdSense for Search. This means that you can run both, but don’t have to run both.
You can have Google ads appear on your pages (AdSense for Content) and you can also include a Google search box on your pages (AdSense for Search), and when people use those search boxes, and click on sponsored ads in the results, you get paid for those clicks as well.
Following this, there are five check boxes, all of which must be checked, before you can submit the application.
By checking these boxes, you are saying that you will not click on the ads on your pages, that you will not encourage visitors to click on your ads (incentives), that you are able to receive checks that are made out to you, that you will not place ads on pornographic sites, and that you have read the AdSense program policies.
Finally, you submit the form, and prepare to wait. Your site will be checked by a live human being. Approval is manual, not automated, and it can take up to three business days (72 hours) before you hear from a Google representative. That contact usually comes via email.
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